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Saturday, April 17, 2021

A Portrait in Their Window: Exposed to Inspiration

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Miami — The windows of the red leather-bound silk-screened seven-by-12-foot school bus in the bus station have been opened up and exposed, to allow the viewer to view the softly plastered downtown from a different angle.

The portrait of Luis Fernández Lacner, a former ad man, founder of a big-budget marketing company, and later president of Fernández Lacner advertising, the son of Venezuelan immigrants and the product of private schools from which he graduated, comes with bright pink silk buttons “as if to acknowledge it is time for a change of scenery,” Taylor Apparel Group, the seller of the bus, said.

The advertisement is “quality and upscale, one of those celebrities’ stuff.” Taylor Apparel Group, a large retail firm that focuses on first-class stationary and fashion items, wants to sell Mr. Lacner’s mug in its retail stores in Dallas, Los Angeles, Las Vegas, New York, and the Toronto area as well as through its website, among others.

Standing in the bus station window on Wednesday, Sambo Star, the graphic artist, described the challenge of putting the portrait into the window. “I put it out front, because it has to be different.”

But the biggest challenge was trying to create an effect that connected Mr. Lacner to the Cuban culture that drove him — his family would recite his poems to him as they attended mass at the island’s popular Tropicana club.

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