Here’s what is going on: The big news of the day at Apple’s event is the introduction of a new smartphone, the iPhone XS. It has a handful of upgrades to its predecessor, the iPhone X, including a camera that will use Face ID to unlock it; a battery that Apple says will provide up to two extra hours of video playback; and an improved processor. The other big surprise is the iPhone XS Max, which will be “the biggest, most beautiful iPhone we’ve ever made,” according to Apple Chief Executive Tim Cook. The XS Max will measure 6.5 inches diagonally and come in the usual diamond cut Gold, Jet Black, and Silver colors. There will also be an Apple Watch Series 4 with improved heart health sensors. Both the XS and the XS Max will start at $999. But it’s not all about phones. Apple is also introducing a new iPad, the iPad Pro, as well as Apple TV 4K and the Apple AirPods, which are finally getting the Google Assistant.
Here are the other announcements: Apple has improved the camera on its Apple Watch series 4, with sensors that detect heart rate and blood pressure, and its wearables have new taptic motors that respond quickly without requiring users to press a button. Apple TV has some fresh features, as well, including 4K video playback and capabilities for Dolby Atmos surround sound. And the AirPods are finally getting the Google Assistant.