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Saturday, April 17, 2021

Broadway Businesses Weighing the Impact of the Slump

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The countdown is on to Christmas, and the same feeling is going on with another two months to go until the end of the Broadway season.

“Everyone is super-cautious and not freaking out,” said Josh Prince, CEO of Josh Prince Presents, which stages productions such as “Motown: The Musical” and “Peter and the Starcatcher.”

Prince said he expected “a quiet season” for his shows. “I think we’ll have midweek numbers that feel consistent with last year, or slightly up,” he said.

He said the company has seen slightly less demand for tickets for the entire season than in recent years. “I can tell you that there are more people who say they are not coming to Broadway this year,” he said. “But no one is actually canceling.”

Rena, the owner of Piano Plus, an upscale jazz venue on West 78th Street, felt the changes in the overall business climate most acutely. “There’s less appetite for Broadway tours,” she said. “The buzz has totally shifted to the other musicals on the road — ‘Hamilton,’ ‘Dear Evan Hansen.’”

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