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Sunday, April 18, 2021

Instagram All-Star Anna Wintour Makes Plenty of Cash With a ‘Style’

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When Instagram last week was acquired by Facebook, Anna Wintour sent out a star-studded quote about the “inspiring,” “entertaining” and “wonderful” community she built. But the actual purchase price was reported at $1 billion — an incredible cost tag for a billion-dollar start-up.

Some observers wondered if Ms. Wintour’s presence on Instagram was about much more than promoting “Vogue” on a platform she enjoys and predicted it would be a boon for her and her magazine — after all, when there’s money to be made, she often looks to make money.

Yes, she’s the former editor-in-chief of Vogue and president of Condé Nast. Yes, her title technically makes her the most powerful woman in fashion, a collection of high-end brands that also include Glamour, Teen Vogue and Allure. But those glossy lifestyle magazines, which rake in vast sums of money from advertisers and have a readership of millions, don’t exactly place a high premium on women of color.

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