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Friday, April 23, 2021

New York’s top 100 events, where you’ll meet your biggest fans, and some advice for surviving awards season

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Pride of place this week goes to a joint listing in New York magazine and The New York Times that touts Snarkitecture and the new video game, “Uthuke Games,” a virtual-reality football league. There are also listings for Stephen Gan’s SliceFest, a pie-eating competition from New York City’s South Street Seaport, and art exhibit “Tate Memorabilia” at the Brooklyn Museum. Other stops: Skittles emporiums in Philadelphia and Jersey City, the Chef’s Table festival at Colgate University, and more. (Check out our recap from, for instance, the chef series.)

To celebrate, we’ve asked several arts-emporium, street-food and food-venue owners to share tips for great business. The answers are welcome in comments below; this week’s answers come from Manhattan magazine, College Tracks, Scattered People and Lower East Side Culture Club. (FYI: Zip codes 20p, 1199, 1000, and 1151 are noted for up-to-the-minute event listings. Longer life maps are kept under the calendar.)

Here, Jeremy O. Harris, president of Seattle-based Leigh Denno Communications, offers his advice for any small business looking to be featured at the popular culture festivals:

Encourage media outlets to find you when you may not be advertised, but you may have the same story.

Be seen at the venues where events will occur. Show up to the Stratosphere in Las Vegas and explore the exhibits from a unique perspective.

Put everything you have at your events. Google Street View is your best tool.”

— Jeremy O. Harris, president of Seattle-based Leigh Denno Communications

If you’d like to be featured in the top 100 NYRB/New York Times listings and just can’t commit to a long convention, John Hartstein, regional editor, 10 NYC/Long Island businesses, recommends sharing your event along with your social media as little as possible:

Let’s say you want to be at the “Slack Walk” tour in Manhattan on July 10, which precedes the “Slack Walk” event in Brooklyn. What I would suggest is putting a post on your Facebook page with a link to your event, your area code, and a list of some of the street closures so that people could see your event instead of just the street tour.

— John Hartstein, regional editor, 10 NYC/Long Island businesses

And here’s advice from Matthew Deprasso, operator of downtown Manhattan hot spot Citrystal:

Check out all available apps and tech tools for organizing events at your site, so you can tell potential guests and attendees all about it beforehand.

— Matthew Deprasso, operator of downtown Manhattan hot spot Citrystal

Personally, you need to be a “warrior,” with volunteers spearheading the campaign. Stay organized through social media, keep up with the news of events that are listed, and then promote your event with flyers. Social media is how you get there, so start there.

— Matthew Deprasso, operator of downtown Manhattan hot spot Citrystal

Also, be competitive! If you apply for NYRB/New York Times spots twice, do you think it can be discounted?

— Matthew Deprasso, operator of downtown Manhattan hot spot Citrystal

— Sarah Bahr, New York Times Travel Reporter

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