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Friday, May 7, 2021

Realize the wealth of secrets people use to trick people into doing things

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Laundry. Cereal. Baking. Lots of stuff.

And look in particular for official drop boxes, particularly the ones that come in ZIP code boxes so people don’t need to know how to use them. If you’re looking for something, people will tell you and you’ll build an email list with them. If the right drop box can be found, they will tip you off to it on social media or email.

Laundry trucks will often leave the recycling boxes in strips to call attention to them and map them. The ZIP code ones come from officials in the neighborhoods they’re in so the guys who walk on their street have a well-known location. But the emails you get too have to be legit. “Try to stand out,” said Rebecca Berman, the creative director at the San Francisco design firm Hointer. “Find some odd angle where you can show off the color scheme.”

Sometimes the drop boxes turn up in peoples’ garages. “Find a way to draw attention to them. Find an unusual or cool window,” Berman said.

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