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Monday, April 19, 2021

Spotify’s startup takes music sales by storm

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Fleetwood Mac’s “Rumours” soundtrack has rebounded, jumping from No. 12 to No. 7 on Billboard’s album chart, an ascent fueled by a spike in sales for tikTok.

TikTok is a live-streaming platform and “hot new app” that launched in 2015 and that is now owned by You Tube. It’s an Instagram-like platform that features short video clips with little text; hence, the app has become known as the new, socialized version of Vine, the app that first took off in 2010. In 2015, the app began to show advertisements, introducing an established revenue model to the content.

And thanks to the recent return of Fleetwood Mac, and the soundtrack to that band’s enduring 1977 album, tikTok has new and recurring content, including songs from the group’s world tour, and inspirational speaking videos.

According to Billboard, tikTok (pronounced; “twtik-tel”) sold roughly 2,400 single-song downloads — 600 of which were for “Rumours,” which recently sold by at least two hundred more units than any previous “Rumours” album. The album sold 64,000 albums this week, up from 55,000 the previous week and 49,000 the week before that.

According to multiple sources, streaming of the single “Don’t Stop” set a new one-day milestone for that song with 60 million-plus streams, and for “Big Love” with 15 million, which was also the highest-ranked songs in tikTok this week. The album itself, released in 1977, was the last studio release from the legendary rock group. (Their 2012 album, “That Was Then, This Is Now,” was released as an iTunes bundle only.)

It was mostly good news for tikTok this week, according to Billboard; the two other albums in the top ten were pop crossover albums. The soundtrack to the Broadway musical “Hamilton” rose from No. 19 to No. 9, climbing with a gain of 414,000 albums sold — the highest sales week for a tikTok-exclusive song.

As for tikTok itself, it appeared in the album chart for the first time at No. 110. Its first chart appearance was in August, in the pop/rock/album/video song/streaming chart, which had the company atop the combined soundtrack chart with 15 songs, including “Big Love.” (Before that, the most tikTok-related chart spot for the platform was No. 200.)

In the works are tikTok-exclusive albums from Cardi B, Usher, Bastille, The Chainsmokers, Wiz Khalifa, Lourdes Bonilla, Rita Ora, Sean Combs, YouTuber and skateboarder Steve Gilmore, and more.

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